Collabify blog
Guides to influencer and UGC marketing in Australia
Plain-English guides for Australian businesses that want to work with creators, and for creators who want to work with brands: how to find the right people, what affects the price, and how to set up a collaboration properly.
Collabify is a marketplace for paid creator collaborations, currently in pre-launch. These guides are general advice that applies wherever you find your collaborators. To see how the marketplace itself will work, read Collabify for businesses or Collabify for creators.
- For businesses
How to Find Influencers for Your Brand in Australia
Where to look for Australian influencers, how to check whether their audience matches your customers, and how to make a first approach that gets a reply.
Read the guide - For businesses
How Much Do Australian Influencers Charge?
There's no official rate card. This guide explains what actually drives an influencer's quote, so you can budget sensibly and compare offers like for like.
Read the guide - For creators
How to Get Brand Deals as a Small Creator
You don't need a huge following to work with brands. How to get your profile ready, where to find your first deals, how to pitch and what to charge.
Read the guide - For businesses
UGC vs Influencer Marketing: What's the Difference?
Both involve paying creators, but you're buying different things. A side-by-side comparison, and how to decide which one your business needs.
Read the guide - For businesses
How to Find UGC Creators for Your Business
Where to find UGC creators, how to judge a portfolio, what to put in the brief, and the usage-rights questions to settle before any content is made.
Read the guide
Explore more of Collabify
- Brand collaborations for creatorsHow creators and influencers will find paid work with businesses on Collabify.
- Find creators for your brandHow Australian businesses will post opportunities and choose creators.
- Find UGC creators in AustraliaWhat user-generated content is, and how to commission it from creators.
- Influencer marketing in AustraliaA practical guide to planning creator collaborations for your business.